Despite the power of social media in connecting with customers these days, your brand’s website is still a vital piece of the puzzle for attracting business online. Your brand’s website serves as a central hub where your company can provide customers with service, information, data, news, product information and so much more. To maximize the…
Top 3 Most Effective Types of Marketing Campaigns
Looking to gain more attention for your company or get the word out about a new product launch? There are many ways to increase awareness and get eyes on your brand. But which marketing campaign should you use? Here’s a quick breakdown of some of the most effective campaigns worth exploring. Email Marketing Email marketing…
How to Keep Track of When New Movies Come Out
In the past, the only way to learn about new movies was to see trailers on the TV or take a trip to your local video rental store. But things are much different today. The movie industry is vast, and countless streaming services release exclusive titles. So how do you keep track of it all?…
Tips to Convert Abandoned Carts
One of the most frustrating aspects of running an e-commerce operation is the dreaded abandoned cart. Almost 70 percent of shoppers will browse apps and websites only to leave without making a purchase. Some are simply window shopping, but others may abandon those items because they lost interest or decided to check on a competitor.…
4 Benefits of Sending Out Email Newsletters
Email newsletters are a fantastic way to reach customers and keep them engaged. While some marketers think email campaigns are old news, that’s not the case! Over half the world’s population uses email, proving its long-term value as an easy way to build your brand image while establishing trust with your customers. Visit this website…
What Are App Icon Notification Badges Used For?
If you’re like most people, you have a lot of apps on your smartphone, and most of them provide notifications of some type. In the past, notifications were sent to the system UI so that your device alerted you to the presence of notifications. While this notification method works, it can also clutter up your…
How to Turn App Visitors into Subscribers
Using an app as a marketing tool is one of the best ways to gain traction in today’s digital economy. Through an app, your brand can take advantage of always-on push messaging, and you can also use your app to turn visitors into subscribers. The way to do this varies from brand to brand, but…
The Impact of a Cookieless Future on A/B Testing
Most SMBs, mid-market organizations, and enterprises that have embraced experimentation as a culture are being wide open and vocal about an increase in their conversion rate. Industries such as eCommerce, SaaS, media, education, and entertainment have adopted A/B testing as a part and parcel of their work culture read more
How to Create User Segments
User segments are groups of users. Each group or segment may be divided by various identifying data, including age, user habits, user fluency with a particular technology, and so on. In the world of programming, user segments are very important as they allow programmers to create different software functionality for different types of users without…
Tips to Get More Customers to Buy From Your Website
For many industries, online purchases account for the majority of all sales these days. There are plenty of ways to sell products online, but too few business owners make use of their own websites to sell directly to consumers. While it’s true that online store platforms like Amazon make it easy to sell products on…